Downy- Procter and Gamble
Fabric softeners are low involvement products. Consumers tend to be more hand loyal than heart or head loyal. Therefore, promote awareness, encourage trial and stimulate interest should be the objectives … Continue reading
July 20, 2012 · Leave a comment
Acqua Di Gio- Giorgio Armani ad
I found myself analyzing another ad from a magazine I bought recently. It is amazing after you get into this, you found yourself very engaged to the ad and start … Continue reading
July 18, 2012 · Leave a comment
leGloss print ad
Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading
July 12, 2012 · Leave a comment
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MARKETING THEATRE 