MARKETING THEATRE

Category Archives: loyalty

Downy- Procter and Gamble

Fabric softeners are low involvement products. Consumers tend to be more hand loyal than heart or head loyal. Therefore, promote awareness, encourage trial and stimulate interest should be the objectives … Continue reading

July 20, 2012 · Leave a comment

Russia Bans Beer Advertisements

People that consume alcohol would know Russian vodka is famous and it is a well-deserved fame. Although, people generally associate Russia with vodka, Russia is also the world’s fourth largest … Continue reading

January 5, 2012 · Leave a comment