MARKETING THEATRE

Category Archives: advertisement

Bleach or Charmin: Seriously??

It’s been a long time since I posted something here. It is difficult for me to spare time to non-doctoral activities. Anyway, I needed to post this as I am … Continue reading

February 18, 2014 · Leave a comment

On a scale from 1 to 10, it’s a 500

Target Market To define the target market, which is ultimately consumers and businesses, a marketing strategy and analysis should be conducted because all elements work together strategically. After evaluating the … Continue reading

December 4, 2012 · Leave a comment

Bigger isn’t better. It’s just harder to park: FIAT

  Current Market Environment The car market is a competitive category to enter in the United States. Competitors include Ford, GM, Honda and Toyota, ‐‐ the dominant auto makers with … Continue reading

November 28, 2012 · 2 Comments

They say it is a different kind of FIAT

People say “Form & Function meet. And begin a torrid affair”, “On a scale from 1 to 10, it’s a 500”. Fiat 500 tries to enter US market one more … Continue reading

November 3, 2012 · 1 Comment

Acqua Di Gio- Giorgio Armani ad

I found myself analyzing another ad from a magazine I bought recently. It is amazing after you get into this, you found yourself very engaged to the ad and start … Continue reading

July 18, 2012 · Leave a comment

leGloss print ad

Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading

July 12, 2012 · Leave a comment

Russia Bans Beer Advertisements

People that consume alcohol would know Russian vodka is famous and it is a well-deserved fame. Although, people generally associate Russia with vodka, Russia is also the world’s fourth largest … Continue reading

January 5, 2012 · Leave a comment