Bleach or Charmin: Seriously??

It’s been a long time since I posted something here. It is difficult for me to spare time to non-doctoral activities. Anyway, I needed to post this as I am … Continue reading

February 18, 2014 · Leave a comment

It is already “The Jetsons Age”

When I was a child, I loved this show called the Jetsons Family. The Jetsons are a family living in the future. They have plenty of technological appliances to help … Continue reading

February 27, 2013 · Leave a comment

On a scale from 1 to 10, it’s a 500

Target Market To define the target market, which is ultimately consumers and businesses, a marketing strategy and analysis should be conducted because all elements work together strategically. After evaluating the … Continue reading

December 4, 2012 · Leave a comment

Bigger isn’t better. It’s just harder to park: FIAT

  Current Market Environment The car market is a competitive category to enter in the United States. Competitors include Ford, GM, Honda and Toyota, ‐‐ the dominant auto makers with … Continue reading

November 28, 2012 · 2 Comments

They say it is a different kind of FIAT

People say “Form & Function meet. And begin a torrid affair”, “On a scale from 1 to 10, it’s a 500”. Fiat 500 tries to enter US market one more … Continue reading

November 3, 2012 · 1 Comment

Once upon a time in Cincinnati

Religion is a delicate issue. In the 80’s P&G has been shown as a server to The Church of Satan by customers. “Procter and Gamble has a Satanist symbol and … Continue reading

August 27, 2012 · 5 Comments

Downy- Procter and Gamble

Fabric softeners are low involvement products. Consumers tend to be more hand loyal than heart or head loyal. Therefore, promote awareness, encourage trial and stimulate interest should be the objectives … Continue reading

July 20, 2012 · Leave a comment

Acqua Di Gio- Giorgio Armani ad

I found myself analyzing another ad from a magazine I bought recently. It is amazing after you get into this, you found yourself very engaged to the ad and start … Continue reading

July 18, 2012 · Leave a comment

leGloss print ad

Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading

July 12, 2012 · Leave a comment

Russia Bans Beer Advertisements

People that consume alcohol would know Russian vodka is famous and it is a well-deserved fame. Although, people generally associate Russia with vodka, Russia is also the world’s fourth largest … Continue reading

January 5, 2012 · Leave a comment



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