Category Archives: innovation

On a scale from 1 to 10, it’s a 500

Target Market To define the target market, which is ultimately consumers and businesses, a marketing strategy and analysis should be conducted because all elements work together strategically. After evaluating the … Continue reading

December 4, 2012 · Leave a comment

Aqualisa Quartz

Aqualisa was recognized as having top quality showers, a Premium brand and great service in the U.K shower market. Despite this impressive image and positive market research results, when the … Continue reading

November 28, 2011 · Leave a comment