MARKETING THEATRE

Category Archives: Harvard Business Case

Du Pont Kevlar Aramid Case

In Du Pont Kevlar Case, the most apparent disturbance is the inappropriate value preposition perceived by the customer.  In other words, what Du Pont Company does wrong strategically is charging … Continue reading

December 3, 2011 · Leave a comment

Airbus Case Analysis

Strategic problem in Airbus case is the monopoly of the 747 Boeing VLA, which is a fantastic advantage and solution that can be offered is, to increase the capacity of … Continue reading

December 1, 2011 · Leave a comment

Aqualisa Quartz

Aqualisa was recognized as having top quality showers, a Premium brand and great service in the U.K shower market. Despite this impressive image and positive market research results, when the … Continue reading

November 28, 2011 · Leave a comment

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