MARKETING THEATRE

Category Archives: Fiat

On a scale from 1 to 10, it’s a 500

Target Market To define the target market, which is ultimately consumers and businesses, a marketing strategy and analysis should be conducted because all elements work together strategically. After evaluating the … Continue reading

December 4, 2012 · Leave a comment

Bigger isn’t better. It’s just harder to park: FIAT

  Current Market Environment The car market is a competitive category to enter in the United States. Competitors include Ford, GM, Honda and Toyota, ‐‐ the dominant auto makers with … Continue reading

November 28, 2012 · 2 Comments