Category Archives: Elaboration Likelihood Model

Acqua Di Gio- Giorgio Armani ad

I found myself analyzing another ad from a magazine I bought recently. It is amazing after you get into this, you found yourself very engaged to the ad and start … Continue reading

July 18, 2012 · Leave a comment

leGloss print ad

Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading

July 12, 2012 · Leave a comment