MARKETING THEATRE

Category Archives: Maslow’s Hierarchy of Needs

Downy- Procter and Gamble

Fabric softeners are low involvement products. Consumers tend to be more hand loyal than heart or head loyal. Therefore, promote awareness, encourage trial and stimulate interest should be the objectives … Continue reading

July 20, 2012 · Leave a comment

leGloss print ad

Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading

July 12, 2012 · Leave a comment