MARKETING THEATRE

Category Archives: brand

On a scale from 1 to 10, it’s a 500

Target Market To define the target market, which is ultimately consumers and businesses, a marketing strategy and analysis should be conducted because all elements work together strategically. After evaluating the … Continue reading

December 4, 2012 · Leave a comment

Bigger isn’t better. It’s just harder to park: FIAT

  Current Market Environment The car market is a competitive category to enter in the United States. Competitors include Ford, GM, Honda and Toyota, ‐‐ the dominant auto makers with … Continue reading

November 28, 2012 · 2 Comments

Once upon a time in Cincinnati

Religion is a delicate issue. In the 80’s P&G has been shown as a server to The Church of Satan by customers. “Procter and Gamble has a Satanist symbol and … Continue reading

August 27, 2012 · 5 Comments

Russia Bans Beer Advertisements

People that consume alcohol would know Russian vodka is famous and it is a well-deserved fame. Although, people generally associate Russia with vodka, Russia is also the world’s fourth largest … Continue reading

January 5, 2012 · Leave a comment