MARKETING THEATRE

Category Archives: celebrity endorsement

They say it is a different kind of FIAT

People say “Form & Function meet. And begin a torrid affair”, “On a scale from 1 to 10, it’s a 500”. Fiat 500 tries to enter US market one more … Continue reading

November 3, 2012 · 1 Comment

leGloss print ad

Today, I feel like analyzing an advertisement that I saw in a magazine. L’oreal leGloss. This is a low-involvement product which has a lower perceived psychological and physical risk. Therefore, … Continue reading

July 12, 2012 · Leave a comment