MARKETING THEATRE

Tag Archives: P&G

Bleach or Charmin: Seriously??

It’s been a long time since I posted something here. It is difficult for me to spare time to non-doctoral activities. Anyway, I needed to post this as I am … Continue reading

February 18, 2014 · Leave a comment

Once upon a time in Cincinnati

Religion is a delicate issue. In the 80’s P&G has been shown as a server to The Church of Satan by customers. “Procter and Gamble has a Satanist symbol and … Continue reading

August 27, 2012 · 5 Comments

Downy- Procter and Gamble

Fabric softeners are low involvement products. Consumers tend to be more hand loyal than heart or head loyal. Therefore, promote awareness, encourage trial and stimulate interest should be the objectives … Continue reading

July 20, 2012 · Leave a comment