MARKETING THEATRE

Du Pont Kevlar Aramid Case

In Du Pont Kevlar Case, the most apparent disturbance is the inappropriate value preposition perceived by the customer.  In other words, what Du Pont Company does wrong strategically is charging … Continue reading

December 3, 2011 · Leave a comment

Airbus Case Analysis

Strategic problem in Airbus case is the monopoly of the 747 Boeing VLA, which is a fantastic advantage and solution that can be offered is, to increase the capacity of … Continue reading

December 1, 2011 · Leave a comment

Aqualisa Quartz

Aqualisa was recognized as having top quality showers, a Premium brand and great service in the U.K shower market. Despite this impressive image and positive market research results, when the … Continue reading

November 28, 2011 · Leave a comment

The Cluetrain Manifesto: The End of Business as Usual

This book is the second book I’ve read that includes the word “Manifesto”. The first book was Manifest der Kommunistischen Partei in German, in English Manifesto of the Communist Party … Continue reading

November 12, 2011 · Leave a comment

Angry Birds: A New Legend? Or Just Lucky?

Angry Birds is not an amusing time-waster game. It is a puzzle video game developed by Rovio Mobile, inspired by wingless birds and it is first released for Apple’s IOS … Continue reading

November 7, 2011 · Leave a comment

Nike is running in China

Nike’s attempt to create attention, interest, desire and action for an unknown in China–running. http://creativity-online.com/news/can-nike-popularize-running-in-china/230754

November 2, 2011 · Leave a comment

Apple TV

Apple is diversifying into TV’s according to the NY Times. Ok, they are expanding their brand franchise but can they offer a superior value proposition on each extension? http://www.businessinsider.com/yes-apples-building-a-tv-and-it-will-be-powered-by-siri-2011-10

November 2, 2011 · Leave a comment

Johnson & Johnson Baby Shampoo Has Cancer

Here is a gloomy story of a once mighty brand that most of us grew up using, by a company that once evoked trust, built trust into all stakeholder groups. … Continue reading

November 2, 2011 · Leave a comment