MARKETING THEATRE

Monthly Archives: November, 2012

Bigger isn’t better. It’s just harder to park: FIAT

  Current Market Environment The car market is a competitive category to enter in the United States. Competitors include Ford, GM, Honda and Toyota, ‐‐ the dominant auto makers with … Continue reading

November 28, 2012 · 2 Comments

They say it is a different kind of FIAT

People say “Form & Function meet. And begin a torrid affair”, “On a scale from 1 to 10, it’s a 500”. Fiat 500 tries to enter US market one more … Continue reading

November 3, 2012 · 1 Comment